The Wakefield Doctrine Applied To Starbucks Execs

Clark from the Wakefield Doctrine blog mentioned to me at some point that it is supposed to be easier to classify others before classifying oneself in the three world view personalities. To me, it always seems easier looking at myself first before focusing on others; but since I tend to be a weird person, the thought of the worldview of the Starbucks execs, who have finally decided to introduce my beloved Pumpkin Spice Latte here in Germany after I was nagging them for the last 3 years about it, just didn’t go out of my mind.

Thinking about the three personalities, conveniently named Scott, Clark, and Roger, in connection with the Starbucks execs, it is not easy to determine which category they should be placed in; actually, depending on the different motivations of the decision, it could be either.

Scott (the predator or pack animal): The execs are a group of Scotts, who are once again targeting a new group to maximize their gain. This time, their victims are the not too insignificant group of expats and ex-expats (like myself), who are craving pumpkin-y goodness.

Clark (the outsider or loner): The Clark execs analyzed the marked situation and determined that there was indeed a market for this beverage. They give the crowd what they want.

Roger (the emotional one or herd animal): The Roger execs feel sympathy for their baristas, who are constantly harassed about Pumpkin Spice Latte, and probably also feel with the (ex-)expats far away from their favorite fall beverage, and therefore decided to finally introduce it (there is also a chance that the Roger execs crave it themselves).

What do you think, Clark, Denise, and others??

Cheers!  (Source)

 

Not Feeling Scottian At All

Do you know the Wakefield Doctrine? It's the theory of the clarks, scotts, and rogers. If you don't know it, you should check it out, it's really interesting, and they are just setting up a test to make it easier to find out which type you are, the thinker, the doer, or the feeler (are those words??).

Well, in a preliminary test, I was named a scott. I read up about it, being slightly confused because I remembered that I couldn't decide between a roger and a clark when I just read the types. I'm NOT a scott, I'm not an alpha-girl, I am not a leader, and I am definitely not the center of the party (unless I'm drunk out of my senses and puke like you wouldn't believe!). This is what happened today that makes me feel even less like a scott:

I was out in town during my lunch break to get a couple of things I need this weekend. I wait at the check-out, already kid of late-ish getting back into the office. As I stand there, keeping my polite distance from the person in front of me (and my incredibly large personal space uncluttered with other people and stuff), a lady just sails in from the other side and gets right in front of me. EXCUSE ME (I think), but just suck it up, building some anger against this unthoughtful lady, who doesn't look left or right to recognize the end of the line. Just as she is done, yet another lady comes sailing, and gets right in front of me, yet again. Now the scott makes a quick appearance, as I slightly annoyed put in that it was actually MY turn, just to be put into my place (where is it??) by the cashier, who had already started to ring up the other lady's stuff, and told to just wait at the other register, because that cashier would be very quick as well (yes, she really said that! I really feel like writing a letter or email to the store and complain about the lack of manner with their cashiers - rogerian or scottian??). So I wait in line at the other register, being really annoyed, buying my stuff and walking briskly back into the office.

Wakefield people, please re-evaluate me!!! Am I a disgrace for all scotts or simply something else??