Thinking about the three personalities, conveniently named Scott, Clark, and Roger, in connection with the Starbucks execs, it is not easy to determine which category they should be placed in; actually, depending on the different motivations of the decision, it could be either.
Scott (the predator or pack animal): The execs are a group of Scotts, who are once again targeting a new group to maximize their gain. This time, their victims are the not too insignificant group of expats and ex-expats (like myself), who are craving pumpkin-y goodness.
Clark (the outsider or loner): The Clark execs analyzed the marked situation and determined that there was indeed a market for this beverage. They give the crowd what they want.
Roger (the emotional one or herd animal): The Roger execs feel sympathy for their baristas, who are constantly harassed about Pumpkin Spice Latte, and probably also feel with the (ex-)expats far away from their favorite fall beverage, and therefore decided to finally introduce it (there is also a chance that the Roger execs crave it themselves).
What do you think, Clark, Denise, and others??